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Six Tequila Trends in 2026

Our 29-page research report on the tequila industry.

Top Tequilas
Top Tequilas

Our Top 150 Tequila Brands

A ranked list of our favorites, created by our reviews team.

NEW! 75 Great Blancos Under $50

NEW! 44 Great Tequilas for Bourbon/Whiskey Drinkers

49 Terrific Reposados Under $69

50 Smooth Tequila Brands

35 Great Tequilas for Beginners

29 Best Tequilas For Wine Lovers

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RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Feb 17, 2026

RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Differentiation is not optional, but HOW can brands actually set themselves apart?

Jay Baer
Jay Baer
RESEARCH: How Did Tequila Get So Expensive?

Feb 17, 2026

RESEARCH: How Did Tequila Get So Expensive?

Tequila has become an expensive hobby. Is it too expensive? Research from the Tequila Report investigates.

Jay Baer
Jay Baer
Celebrate Agave Spirits and Mexican Culture at Sabor y Cultura

Feb 2, 2026

Celebrate Agave Spirits and Mexican Culture at Sabor y Cultura

The event series brings agave spirits, food, and music together in a delightful combination!

Jay Baer
Jay Baer
RESEARCH: Big Tequila is Down and Craft Tequila is Up

Feb 2, 2026

RESEARCH: Big Tequila is Down and Craft Tequila is Up

Tequila overall is faring a lot worse than craft tequila

Jay Baer
Jay Baer
The Tequila Report releases rare, special batch Alma del Jaguar añejo

Jan 19, 2026

The Tequila Report releases rare, special batch Alma del Jaguar añejo

Only 444 bottles made of this high-proof American/French Harmony batch

Jay Baer
Jay Baer
Your 10 Favorite Extra Añejo Tequilas

Jan 19, 2026

Your 10 Favorite Extra Añejo Tequilas

The big boys of super-aged tequilas fight it out for hugs and kisses in the 2026 Readers' Choice Awards

Jay Baer
Jay Baer
How We Do Reviews at The Tequila Report

Jan 19, 2026

How We Do Reviews at The Tequila Report

The math and more of tequila scores

Jay Baer
Jay Baer
Your 20 Favorite Tequila Brands Overall

Jan 19, 2026

Your 20 Favorite Tequila Brands Overall

The 2026 Tequila Report Readers' Choice Awards are here, and the top brand winners may surprise you

Jay Baer
Jay Baer
Your 10 Favorite Añejo Tequilas

Jan 19, 2026

Your 10 Favorite Añejo Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and añejo winners are all over the map

Jay Baer
Jay Baer
The Best Selling Tequila Brands in the United States 2005-2024

Dec 9, 2025

The Best Selling Tequila Brands in the United States 2005-2024

Oh how the mighty have fallen (and risen)

Jay Baer
Jay Baer
The Margarita is the World's #1 Cocktail

Dec 8, 2025

The Margarita is the World's #1 Cocktail

New research and analysis from Bacardi suggest that tequila is playing a huge role in the global bar scene

Jay Baer
Jay Baer
Your 10 Favorite New Tequila Brands

Nov 29, 2025

Your 10 Favorite New Tequila Brands

The 2026 Tequila Report Readers' Choice Awards are here, and more than 1,000 tequila fans picked their top emerging tequila makers

Jay Baer
Jay Baer
Your 10 Favorite High-Proof Blanco Tequilas

Nov 29, 2025

Your 10 Favorite High-Proof Blanco Tequilas

2026 may be the year of the high-proof blanco tequila, and Tequila Report Readers' Choice Awards spotlight the very best available today

Jay Baer
Jay Baer
Your 10 Favorite Reposado Tequilas

Nov 29, 2025

Your 10 Favorite Reposado Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and reposado is always the most interesting results

Jay Baer
Jay Baer
Your 10 Favorite Blanco Tequilas

Nov 18, 2025

Your 10 Favorite Blanco Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and there are some surprises in the blanco category

Jay Baer
Jay Baer

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