News and Tips

Sales, units, distribution, and velocity all rising, the rare four-way sweep few brands accomplish.

Crisp blanco, smooth reposado, and a speaker built for the boat, beach, or backyard. One winner takes it all.

One clear takeaway from Bar Convent Brooklyn: tequila still has momentum, even as drinkers get more selective and the business gets harder

Forget the shot glass. How to get the most out of every pour.

The fastest-growing tequilas in America are either cheap or craft.

Discover how Goodjuice is blending consumer and professional tequila education and entertainment

Second-annual agave spirits competition expands and improves

Inside the quest to replace the ‘drunken warehouse party’ with a true celebration of Mexican culture

The event series brings agave spirits, food, and music together in a delightful combination!

Only 444 bottles made of this high-proof American/French Harmony batch

The math and more of tequila scores

Oh how the mighty have fallen (and risen)

New research and analysis from Bacardi suggest that tequila is playing a huge role in the global bar scene