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Articles and Interviews

Tequila School: How to Buy, Taste, and Talk About Tequila

Tequila School: How to Buy, Taste, and Talk About Tequila

Fourteen answers to the questions most drinkers stop asking too soon.

By Jay Baer
How Do You Make a Tequila Smooth?

How Do You Make a Tequila Smooth?

Four master distillers explain why smooth tequila is made, not fixed.

By Jay Baer
Why Casa Obsidiana is one of the best tequila gifts

Why Casa Obsidiana is one of the best tequila gifts

Two families, Chardonnay barrels, and ceramic bottles worth giving and keeping.

By Jay Baer
This Man Makes 16 of Our Top 150 Tequila Brands

This Man Makes 16 of Our Top 150 Tequila Brands

Sergio Cruz is the master distiller with a million flavors

By Keith Bogart
Cambio Breaks Tequila Rules with Impressive Results

Cambio Breaks Tequila Rules with Impressive Results

Four traditional techniques almost no brand uses

By Jay Baer
11 Margarita Myths Everyone Gets Wrong

11 Margarita Myths Everyone Gets Wrong

Including: Any cheap tequila works in a margarita

By Jay Baer
7 Lies About Cristalino Tequila

7 Lies About Cristalino Tequila

Let's clear up some misconceptions about cristalino

By Jay Baer
Your Tequila Might Have Been Bottled in Indiana. 7 Rules Explain Why.

Your Tequila Might Have Been Bottled in Indiana. 7 Rules Explain Why.

The truth about tequila regulations and why they matter to you

By Jay Baer
Drink Tequila That Tastes Like Tequila, Says This Master Distiller

Drink Tequila That Tastes Like Tequila, Says This Master Distiller

René Carranza of Atanasio looks back to his paste, and ahead to the future

By Keith Bogart
Why Bryan Cranston Talked Two Celebrities Out of the Tequila Business

Why Bryan Cranston Talked Two Celebrities Out of the Tequila Business

Cranston and Aaron Paul of Dos Hombres say a famous name sells the first bottle, never the second.

By Jay Baer
How to Visit Tequila Distilleries (the ultimate guide)

How to Visit Tequila Distilleries (the ultimate guide)

We answer all the top questions and recommend our favorite experiences

By Jay Baer
Is the Tequila in Your Seltzer Any Good?

Is the Tequila in Your Seltzer Any Good?

The fizz makes cheap tequila easier to spot, not harder.

By Jay Baer
How Did G4 Tequila Spend 10 Years Becoming an Overnight Sensation?

How Did G4 Tequila Spend 10 Years Becoming an Overnight Sensation?

The importer behind G4 explains what a decade of disciplined growth actually cost.

By Jay Baer
How The Tequila Report Rates Tequila: 17 Questions, Answered

How The Tequila Report Rates Tequila: 17 Questions, Answered

Fifteen reviewers, one hundred points, no value score. Everything explained honestly.

By Mike Barad
The Widow Ran This Distillery in 1872. He Won't Change a Thing.

The Widow Ran This Distillery in 1872. He Won't Change a Thing.

Jose Ruiz on stewarding Viuda de Martinez and rebuilding its 1880s hacienda distillery.

By Keith Bogart
3 Bets Tequila Brands Make on Their Bottles (and on You)

3 Bets Tequila Brands Make on Their Bottles (and on You)

See it, hide it, or explain it. Three bets, three kinds of tequila buyers.

By Jay Baer
Why Does This Brand Stop Making Tequila Half of the Year?

Why Does This Brand Stop Making Tequila Half of the Year?

Cold air, wild yeast, and 10 days of fermentation build a gentler tequila.

By Jay Baer
How to Pair Tequila and Food Without Screwing It Up

How to Pair Tequila and Food Without Screwing It Up

Nine ways to make your tequila and your dinner taste better together.

By Jay Baer
The One Sentence That Kept Her From Quitting Tequila

The One Sentence That Kept Her From Quitting Tequila

Fourth-generation Maestra Tequilera Iliana Partida on the moment she almost quit.

By Keith Bogart
How to Build a Tequila Brand the Hard Way with No Shortcuts

How to Build a Tequila Brand the Hard Way with No Shortcuts

LEÓN y SOL could have cut corners, and deliberately never did.

By Jay Baer
He Lost 90% of His Business Overnight, and Then Rebuilt Cascahuín

He Lost 90% of His Business Overnight, and Then Rebuilt Cascahuín

Cascahuín's Salvador "Chava" Rosales reflects on failure, family, and starting over.

By Keith Bogart
Does Tequila Taste Better at 9,000 Feet?

Does Tequila Taste Better at 9,000 Feet?

Why Alto Canto's Daday Suárez built the highest tequila distillery on earth.

By Jay Baer
What Most People Get Wrong About Tequila and Oak

What Most People Get Wrong About Tequila and Oak

Where the tree grew matters less than how the barrel lived before it got to Mexico

By Jay Baer
Does Zumbador Prove We're Overpaying for Good Tequila?

Does Zumbador Prove We're Overpaying for Good Tequila?

How Roberto López Anaya built a Highlands brand around agave, family, and value.

By Jay Baer
How This Tequila Got on Every American Airlines Flight

How This Tequila Got on Every American Airlines Flight

The biggest tequila sampling and trial program in the world, at 35,000 feet.

By Jay Baer
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