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How to Read a Tequila Bottle

Dec 12, 2025

How to Read a Tequila Bottle

You can learn a lot from the fine print on the label of your favorite tequila

Jay Baer
Jay Baer
How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

Dec 9, 2025

How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

One of the most unexpected "where did the name come from" stories in the history of tequila brands

Jay Baer
Jay Baer
RESEARCH: Which Countries Drink the Most Tequila?

Dec 8, 2025

RESEARCH: Which Countries Drink the Most Tequila?

Mexico and The United States, obviously. But you may be surprised at what comes next on the list of top tequila-consuming nations.

Jay Baer
Jay Baer
Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

Nov 12, 2025

Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

A synergistic marriage between two distinct spirits cultures

Jay Baer
Jay Baer

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