Articles and Interviews

Jan 19, 2026

Are Single Barrel and Special Batch Tequilas Worth Your Money?

Let’s explore what makes these uncommon tequilas special, how they differ from standard blends, and whether they’re worth seeking out for your enjoyment.

Mike Barad

Jan 19, 2026

The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

The story of good fortune and a "by consumers, for consumers" approach to tequila

Jay Baer

Dec 12, 2025

How to Read a Tequila Bottle

You can learn a lot from the fine print on the label of your favorite tequila

Jay Baer

Dec 9, 2025

How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

One of the most unexpected "where did the name come from" stories in the history of tequila brands

Jay Baer

Dec 8, 2025

RESEARCH: Which Countries Drink the Most Tequila?

Mexico and The United States, obviously. But you may be surprised at what comes next on the list of top tequila-consuming nations.

Jay Baer

Nov 12, 2025

Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

A synergistic marriage between two distinct spirits cultures

Jay Baer