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Six Tequila Trends in 2026

Our 29-page research report on the tequila industry.

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Articles and Interviews

Why Two Famous Actors Waited Six Years to Make Tequila

May 11, 2026

Why Two Famous Actors Waited Six Years to Make Tequila

An additive-free, Valley-made debut from Dos Hombres at a price most celebrity brands will not touch.

Jay Baer
Jay Baer
Why Brix Matters in Tequila, and Why it's Also Overrated

May 11, 2026

Why Brix Matters in Tequila, and Why it's Also Overrated

A practical guide to the number producers care about, and what it actually tells a drinker.

Brad Buskirk
Brad Buskirk
How the Wrong Glass Is Quietly Ruining Your Tequila

Apr 27, 2026

How the Wrong Glass Is Quietly Ruining Your Tequila

Your choice of vessel changes what you taste, smell, and feel. Here's what actually works

Brad Buskirk
Brad Buskirk
Less Hangover, More Tequila: Why Nosotros Wants You to Drink Better

Apr 27, 2026

Less Hangover, More Tequila: Why Nosotros Wants You to Drink Better

A tighter distillation cut, a pioneering female master distiller, and a home built for the next decade.

Jay Baer
Jay Baer
The Tequila World Has Been Waiting for This: Calle 23 Criollo El Dos Reposado

Apr 27, 2026

The Tequila World Has Been Waiting for This: Calle 23 Criollo El Dos Reposado

Sophie Decobecq's rarest agave, eight more years of mastery, and a gift for her son Eliès.

Keith Bogart
Keith Bogart
Why Does This Tequila Take Six Times Longer to Distill?

Apr 13, 2026

Why Does This Tequila Take Six Times Longer to Distill?

Master distiller Alberto Herrera explains why altitude, patience, and stainless steel make his tequila impossible to replicate.

Jay Baer
Jay Baer
Stop Tasting. Start Smelling: Lessons from Mijenta and Tequila’s Greatest Nose

Mar 30, 2026

Stop Tasting. Start Smelling: Lessons from Mijenta and Tequila’s Greatest Nose

Why your mouth might be lying when your nose is telling the truth

Jay Baer
Jay Baer
Is Fermentation Responsible for Most of Tequila's Flavor?

Mar 26, 2026

Is Fermentation Responsible for Most of Tequila's Flavor?

Why the magic of fermentation is the most under-discussed element of tequila brand differentiation

Jay Baer
Jay Baer
9 Things Most People Don't Know About Tequila (But Should)

Mar 17, 2026

9 Things Most People Don't Know About Tequila (But Should)

The Tequila Report reviews team clears up myths and legends about tequila and how it's made

Jay Baer
Jay Baer
Why Authentico Uses 100-Year-Old Equipment for its Modern Organic Tequila

Mar 17, 2026

Why Authentico Uses 100-Year-Old Equipment for its Modern Organic Tequila

A rare example of a tequila brand that refuses to decouple its growth from its original values

Jay Baer
Jay Baer
How Alma del Jaguar is Clawing Back Authenticity in Tequila

Feb 27, 2026

How Alma del Jaguar is Clawing Back Authenticity in Tequila

More Than a Spirit: Inside Alma del Jaguar’s Mission to Save Mexico’s Big Cat

Jay Baer
Jay Baer
It’s Not a Cactus: 9 Things You Didn't Know About Blue Weber Agave

Feb 27, 2026

It’s Not a Cactus: 9 Things You Didn't Know About Blue Weber Agave

The plant that makes tequila is full of surprises

Jay Baer
Jay Baer
The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

Feb 17, 2026

The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

Expanding terroir, and a distillery homecoming. Big things happening at venerated brand Tequila Ocho

Jay Baer
Jay Baer
A Day in the Life of the Siete Leguas Mules

Feb 17, 2026

A Day in the Life of the Siete Leguas Mules

Why tahonas and mules are the original tequila power couple

Jay Baer
Jay Baer
The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

Feb 3, 2026

The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

An unusual tequila with an even more rare organizational chart

Jay Baer
Jay Baer
Don Julio Distillery Revealed: What I Saw with My Own Eyes

Feb 2, 2026

Don Julio Distillery Revealed: What I Saw with My Own Eyes

A tour inside a giant tequila factory creates more questions than answers

Lauren Castano
Lauren Castano
Are Single Barrel and Special Batch Tequilas Worth Your Money?

Jan 19, 2026

Are Single Barrel and Special Batch Tequilas Worth Your Money?

Let’s explore what makes these uncommon tequilas special, how they differ from standard blends, and whether they’re worth seeking out for your enjoyment.

Mike Barad
Mike Barad
The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

Jan 19, 2026

The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

The story of good fortune and a "by consumers, for consumers" approach to tequila

Jay Baer
Jay Baer
What it Really Costs to Make Tequila and Why It’s Not Getting Cheaper

Jan 19, 2026

What it Really Costs to Make Tequila and Why It’s Not Getting Cheaper

The agave used to make tequila is cheap, so why aren’t bottle prices going down?

Jeff Ernst
Jeff Ernst
How to Read a Tequila Bottle

Dec 12, 2025

How to Read a Tequila Bottle

You can learn a lot from the fine print on the label of your favorite tequila

Jay Baer
Jay Baer
How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

Dec 9, 2025

How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

One of the most unexpected "where did the name come from" stories in the history of tequila brands

Jay Baer
Jay Baer
Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

Nov 12, 2025

Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

A synergistic marriage between two distinct spirits cultures

Jay Baer
Jay Baer

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