Articles and Interviews

Articles and Interviews

Is the Tequila in Your Seltzer Any Good?

Is the Tequila in Your Seltzer Any Good?

The fizz makes cheap tequila easier to spot, not harder.

Articles and Interviews

How Did G4 Tequila Spend 10 Years Becoming an Overnight Sensation?

How Did G4 Tequila Spend 10 Years Becoming an Overnight Sensation?

The importer behind G4 explains what a decade of disciplined growth actually cost.

Articles and Interviews

How The Tequila Report Rates Tequila: 17 Questions, Answered

How The Tequila Report Rates Tequila: 17 Questions, Answered

Fifteen reviewers, one hundred points, no value score. Everything explained honestly.

Articles and Interviews

The Widow Ran This Distillery in 1872. He Won't Change a Thing.

The Widow Ran This Distillery in 1872. He Won't Change a Thing.

Jose Ruiz on stewarding Viuda de Martinez and rebuilding its 1880s hacienda distillery.

Articles and Interviews

3 Bets Tequila Brands Make on Their Bottles (and on You)

3 Bets Tequila Brands Make on Their Bottles (and on You)

See it, hide it, or explain it. Three bets, three kinds of tequila buyers.

Articles and Interviews

Why Does This Brand Stop Making Tequila Half of the Year?

Cold air, wild yeast, and 10 days of fermentation build a gentler tequila.

Articles and Interviews

How to Pair Tequila and Food Without Screwing It Up

How to Pair Tequila and Food Without Screwing It Up

Nine ways to make your tequila and your dinner taste better together.

Articles and Interviews

The One Sentence That Kept Her From Quitting Tequila

The One Sentence That Kept Her From Quitting Tequila

Fourth-generation Maestra Tequilera Iliana Partida on the moment she almost quit.

Articles and Interviews

How to Build a Tequila Brand the Hard Way with No Shortcuts

LEÓN y SOL could have cut corners, and deliberately never did.

Articles and Interviews

He Lost 90% of His Business Overnight, and Then Rebuilt Cascahuín

He Lost 90% of His Business Overnight, and Then Rebuilt Cascahuín

Cascahuín's Salvador "Chava" Rosales reflects on failure, family, and starting over.

Articles and Interviews

Does Tequila Taste Better at 9,000 Feet?

Does Tequila Taste Better at 9,000 Feet?

Why Alto Canto's Daday Suárez built the highest tequila distillery on earth.

Articles and Interviews

What Most People Get Wrong About Tequila and Oak

What Most People Get Wrong About Tequila and Oak

Where the tree grew matters less than how the barrel lived before it got to Mexico

Articles and Interviews

Does Zumbador Prove We're Overpaying for Good Tequila?

Does Zumbador Prove We're Overpaying for Good Tequila?

How Roberto López Anaya built a Highlands brand around agave, family, and value.

Articles and Interviews

How This Tequila Got on Every American Airlines Flight

How This Tequila Got on Every American Airlines Flight

The biggest tequila sampling and trial program in the world, at 35,000 feet.

Articles and Interviews

6 Lies About Organic Tequila

6 Lies About Organic Tequila

You’ll be surprised to discover what it actually guarantees (and what it doesn’t)

Articles and Interviews

Cazcanes Shows How Crucial Water is to Tequila Flavor

Cazcanes Shows How Crucial Water is to Tequila Flavor

Inside the jungle distillery, the spice rack, and the recipe that spring water makes possible.

Articles and Interviews

Why Two Famous Actors Waited Six Years to Make Tequila

Why Two Famous Actors Waited Six Years to Make Tequila

A clean, Valley-made debut from Dos Hombres at a price most celebrity brands will not touch.

Articles and Interviews

Why Brix Matters in Tequila, and Why it's Also Overrated

Why Brix Matters in Tequila, and Why it's Also Overrated

A practical guide to the number producers care about, and what it actually tells a drinker.

Articles and Interviews

How the Wrong Glass Is Quietly Ruining Your Tequila

How the Wrong Glass Is Quietly Ruining Your Tequila

Your choice of vessel changes what you taste, smell, and feel. Here's what actually works

Articles and Interviews

Less Hangover, More Tequila: Why Nosotros Wants You to Drink Better

Less Hangover, More Tequila: Why Nosotros Wants You to Drink Better

A tighter distillation cut, a pioneering female master distiller, and a home built for the next decade.

Articles and Interviews

The Tequila World Has Been Waiting for This: Calle 23 Criollo El Dos Reposado

The Tequila World Has Been Waiting for This: Calle 23 Criollo El Dos Reposado

Sophie Decobecq's rarest agave, eight more years of mastery, and a gift for her son Eliès.

Articles and Interviews

Why Does This Tequila Take Six Times Longer to Distill?

Why Does This Tequila Take Six Times Longer to Distill?

Master distiller Alberto Herrera explains why altitude, patience, and stainless steel make his tequila impossible to replicate.

Articles and Interviews

Stop Tasting. Start Smelling: Lessons from Mijenta and Tequila’s Greatest Nose

Stop Tasting. Start Smelling: Lessons from Mijenta and Tequila’s Greatest Nose

Why your mouth might be lying when your nose is telling the truth

Articles and Interviews

Is Fermentation Responsible for Most of Tequila's Flavor?

Is Fermentation Responsible for Most of Tequila's Flavor?

Why the magic of fermentation is the most under-discussed element of tequila brand differentiation

Articles and Interviews

9 Things Most People Don't Know About Tequila (But Should)

9 Things Most People Don't Know About Tequila (But Should)

The Tequila Report reviews team clears up myths and legends about tequila and how it's made