Articles and Interviews

Feb 17, 2026

The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

Expanding terroir, and a distillery homecoming. Big things happening at venerated brand Tequila Ocho

Jay Baer

Feb 17, 2026

A Day in the Life of the Siete Leguas Mules

Why tahonas and mules are the original tequila power couple

Jay Baer

Feb 3, 2026

The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

An unusual tequila with an even more rare organizational chart

Jay Baer

Feb 2, 2026

Don Julio Distillery Revealed: What I Saw with My Own Eyes

A tour inside a giant tequila factory creates more questions than answers

Lauren Castano

Jan 19, 2026

Are Single Barrel and Special Batch Tequilas Worth Your Money?

Let’s explore what makes these uncommon tequilas special, how they differ from standard blends, and whether they’re worth seeking out for your enjoyment.

Mike Barad

Jan 19, 2026

The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

The story of good fortune and a "by consumers, for consumers" approach to tequila

Jay Baer

Jan 19, 2026

What it Really Costs to Make Tequila and Why It’s Not Getting Cheaper

The agave used to make tequila is cheap, so why aren’t bottle prices going down?

Jeff Ernst

Dec 12, 2025

How to Read a Tequila Bottle

You can learn a lot from the fine print on the label of your favorite tequila

Jay Baer

Dec 9, 2025

How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

One of the most unexpected "where did the name come from" stories in the history of tequila brands

Jay Baer

Dec 8, 2025

RESEARCH: Which Countries Drink the Most Tequila?

Mexico and The United States, obviously. But you may be surprised at what comes next on the list of top tequila-consuming nations.

Jay Baer

Nov 12, 2025

Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

A synergistic marriage between two distinct spirits cultures

Jay Baer