What You'll Learn:

  • Why this October trip visits two completely different agave worlds.

  • How G4, Terralta, Volans, El Ateo, El Viejito, and raicilla are actually made.

  • What it’s like to stay in a family-owned hacienda built in the 1600s.

  • The legends of lucha libre!

If you have ever wanted to see how tequila is really made, and raicilla too, this is the trip.

We are heading back to Mexico with our friends at PKGD Tours. October 13 through 16. Four days, three nights, ten people maximum.

I will be there for all of it.

And this one is different from our July trip. That one stayed in Los Valles, the area around the town of Tequila. This one goes to the Highlands. Then it keeps going, deep into the Sierra mountains, to raicilla country.

Most tequila travelers never get there. Here is what we are doing.

Felipestein, the mechanical tahona Felipe Camarena built himself. You’ll see it in action.

The Itinerary

Tuesday, October 13. Guadalajara. We arrive, we settle in, and then we go to lucha libre. Masks, folding chairs, an arena full of people losing their minds. It is one of the great nights out in Mexico. Overnight in Guadalajara.

Wednesday, October 14. Three distilleries in the Highlands. El Pandillo, El Ateo, and El Viejito. Three completely different tequila production approaches in one BIG day. Overnight back in Guadalajara.

Thursday, October 15. Into the Sierra Mountains. We leave Guadalajara for the village of Ahuacatepec, arrive at a family-owned hacienda, and visit the raicilla taberna Tres Gallos. We sleep at the hacienda built in the 1600s (it’s amazing).

Friday, October 16. Back to Guadalajara.

Our Partner: PKGD Tours

This trip is run with PKGD, which imports many exceptional agave spirits brands into the United States.

That matters more than it sounds. PKGD does not book distillery tours. PKGD sells these brands, drinks with these families, and has for years. When they call ahead, the owner comes out. The master distiller walks the floor with you. You are not in a group of forty peering through a fence.

Their guides are Mexican locals who know a lot about a lot.

At El Viejito with owner Juan Eduardo Nuñez.

About the Raicilla Portion

Raicilla is agave spirit from the Sierra and coastal regions of western Jalisco and Nayarit. It has been made in local villages for generations. It only received its own denomination of origin in 2019, from Mexico's Institute of Industrial Property.

The rules forbid blue agave outright. Sierra raicilla leans on Agave maximiliana, which grows wild, reproduces only by seed, and takes years to mature. Nothing about it is fast or industrial.

Taberna 3 Gallos sits in Ahuacatepec, in the municipality of Atenguillo, roughly three hours from Guadalajara. It was founded by three brothers, Álvaro, Bernardo, and Alejandro Fernández Labastida, and it is the home of El Acabo and Asil.

You will see wild agave harvested, cooked, crushed, and fermented. I have not stopped thinking about my last visit.

What's Included

Nearly everything.

  • Boutique hotel and hacienda accommodations, three nights

  • All ground transportation, including airport transfers

  • All meals

  • Private tastings

  • Private access to the distilleries and the taberna

  • Lucha Libre tickets

  • Travel insurance, which almost no tour includes

  • The PKGD team with you the entire time

  • Me, for all four days

You cover your flights into and out of Guadalajara (GDL), and whatever bottles you want to bring home.

The Price

$2,808 per person traveling solo. $4,916 for two people sharing a room, which works out to $2,458 each.

Comparable tequila tours regularly run north of $3,000 and leave out airport transfers, breakfasts, and insurance. This one includes all three, plus a night in a 1600s hacienda in a region tequila tours never visit.

Safety and What to Bring

I have spent significant time living and working in Jalisco, and I bring my family there. PKGD is run by Mexican locals, all transportation is private, and the team is with the group throughout.

A few practical notes from PKGD's FAQs. Closed-toe shoes are required inside distilleries, so leave the sandals home. Bring light layers and a jacket for Sierra mornings. Signal is limited in the mountains. Vapes are prohibited in Mexico. And leave room for bottles in your suitcase.

Raicilla country, La Sierra de Jalisco.

8 Spots Left

As of this writing we have 8 spots open, and both single and shared-room options are available.

If you have been telling yourself you will get to tequila country someday, this is a very good someday. Highlands and Sierra. Tequila and raicilla. Lucha libre and a 1600s hacienda. All of it planned, guided, and included.

Come with us!

Questions first? PKGD will set up a private call to walk you through the trip before you book.

About the Author: Jay Baer has spent 30+ years studying tequila and agave spirits. He is the co-founder and editor of The Tequila Report, a New York Times bestselling author of seven books, and a Hall of Fame keynote speaker. Jay and his business partner Maddie Jager are co-founders of Slingshot, an invitation-only community of emerging tequila brands. He lives in Bloomington, Indiana and Puerto Vallarta, Mexico. Find him on Instagram.