Jay Baer

Co-founder and Editor of The Tequila Report. Co-founder of Slingshot: the craft tequila chamber of commerce.

Read this author’s articles and reviews on The Tequila Report

Agavos Awards Finds the Best in Agave Spirits

Second-annual agave spirits competition expands and improves

Mar 17, 2026

9 Things Most People Don't Know About Tequila (But Should)

The Tequila Report reviews team clears up myths and legends about tequila and how it's made

Mar 17, 2026

Why Authentico Uses 100-Year-Old Equipment for its Modern Organic Tequila

A rare example of a tequila brand that refuses to decouple its growth from its original values

Mar 17, 2026

Visit Tequila with The Tequila Report in April

Come with us on an incredible tour of the Tequila region, April 7-10

Mar 11, 2026

How Alma del Jaguar is Clawing Back Authenticity in Tequila

More Than a Spirit: Inside Alma del Jaguar’s Mission to Save Mexico’s Big Cat

Feb 27, 2026

How Arte Agave Redefined the Spirits Festival

Inside the quest to replace the ‘drunken warehouse party’ with a true celebration of Mexican culture

Feb 27, 2026

How Craft Tequila Brands Can Compete with Celebrity Notoriety (RESEARCH)

New research underscores the importance of tequila brands becoming their own media companies

Feb 27, 2026

It’s Not a Cactus: 9 Things You Didn't Know About Blue Weber Agave

The plant that makes tequila is full of surprises

Feb 27, 2026

Siete Leguas Blanco 47

Still-strength blanco from the legendary Gonzalez family turns up the intensity and viscosity a few notches

Feb 27, 2026

The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

Expanding terroir, and a distillery homecoming. Big things happening at venerated brand Tequila Ocho

Feb 17, 2026

75 Winning Blanco Tequilas Under $50

So many good blanco tequilas available without having to break the bank

Feb 17, 2026

RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Differentiation is not optional, but HOW can brands actually set themselves apart?

Feb 17, 2026

A Day in the Life of the Siete Leguas Mules

Why tahonas and mules are the original tequila power couple

Feb 17, 2026

RESEARCH: How Did Tequila Get So Expensive?

Tequila has become an expensive hobby. Is it too expensive? Research from the Tequila Report investigates.

Feb 17, 2026

The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

An unusual tequila with an even more rare organizational chart

Feb 3, 2026

44 Great Tequilas for Bourbon & Whiskey Drinkers

Lots of people from the world of whiskey are trying tequila. Here's where they should go first.

Feb 3, 2026

Celebrate Agave Spirits and Mexican Culture at Sabor y Cultura

The event series brings agave spirits, food, and music together in a delightful combination!

Feb 2, 2026

RESEARCH: Big Tequila is Down and Craft Tequila is Up

Tequila overall is faring a lot worse than craft tequila

Feb 2, 2026

Arette Reposado Artesenal Suave

Under-appreciated and approachable this is a balanced sipper that doesn't overwhelm your palate

Feb 2, 2026

The Tequila Report releases rare, special batch Alma del Jaguar añejo

Only 444 bottles made of this high-proof American/French Harmony batch

Jan 19, 2026

Your 10 Favorite Extra Añejo Tequilas

The big boys of super-aged tequilas fight it out for hugs and kisses in the 2026 Readers' Choice Awards

Jan 19, 2026

The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

The story of good fortune and a "by consumers, for consumers" approach to tequila

Jan 19, 2026

How We Do Reviews at The Tequila Report

The math and more of tequila scores

Jan 19, 2026

Your 20 Favorite Tequila Brands Overall

The 2026 Tequila Report Readers' Choice Awards are here, and the top brand winners may surprise you

Jan 19, 2026

Your 10 Favorite Añejo Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and añejo winners are all over the map

Jan 19, 2026