Jay Baer | The Tequila Report

Oliver Buchannon

Jay Baer

Co-founder and Editor of The Tequila Report. Co-founder of Slingshot: the craft tequila chamber of commerce.

The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

Expanding terroir, and a distillery homecoming. Big things happening at venerated brand Tequila Ocho

Feb 17, 2026

75 Winning Blanco Tequilas Under $50

75 Winning Blanco Tequilas Under $50

So many good blanco tequilas available without having to break the bank

Feb 17, 2026

RESEARCH: Why Tequila Brands Must DO Something Different to Survive

RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Differentiation is not optional, but HOW can brands actually set themselves apart?

Feb 17, 2026

A Day in the Life of the Siete Leguas Mules

A Day in the Life of the Siete Leguas Mules

Why tahonas and mules are the original tequila power couple

Feb 17, 2026

RESEARCH: How Did Tequila Get So Expensive?

RESEARCH: How Did Tequila Get So Expensive?

Tequila has become an expensive hobby. Is it too expensive? Research from the Tequila Report investigates.

Feb 17, 2026

The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

An unusual tequila with an even more rare organizational chart

Feb 3, 2026

44 Great Tequilas for Bourbon & Whiskey Drinkers

44 Great Tequilas for Bourbon & Whiskey Drinkers

Lots of people from the world of whiskey are trying tequila. Here's where they should go first.

Feb 3, 2026

Celebrate Agave Spirits and Mexican Culture at Sabor y Cultura

Celebrate Agave Spirits and Mexican Culture at Sabor y Cultura

The event series brings agave spirits, food, and music together in a delightful combination!

Feb 2, 2026

RESEARCH: Big Tequila is Down and Craft Tequila is Up

RESEARCH: Big Tequila is Down and Craft Tequila is Up

Tequila overall is faring a lot worse than craft tequila

Feb 2, 2026

Arette Reposado Artesenal Suave

Arette Reposado Artesenal Suave

Under-appreciated and approachable this is a balanced sipper that doesn't overwhelm your palate

Feb 2, 2026

The Tequila Report releases rare, special batch Alma del Jaguar añejo

The Tequila Report releases rare, special batch Alma del Jaguar añejo

Only 444 bottles made of this high-proof American/French Harmony batch

Jan 19, 2026

Your 10 Favorite Extra Añejo Tequilas

Your 10 Favorite Extra Añejo Tequilas

The big boys of super-aged tequilas fight it out for hugs and kisses in the 2026 Readers' Choice Awards

Jan 19, 2026

The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

The 6 Lucky Breaks that Explain Suerte Tequila's Massive Growth

The story of good fortune and a "by consumers, for consumers" approach to tequila

Jan 19, 2026

How We Do Reviews at The Tequila Report

How We Do Reviews at The Tequila Report

The math and more of tequila scores

Jan 19, 2026

Your 20 Favorite Tequila Brands Overall

Your 20 Favorite Tequila Brands Overall

The 2026 Tequila Report Readers' Choice Awards are here, and the top brand winners may surprise you

Jan 19, 2026

Your 10 Favorite Añejo Tequilas

Your 10 Favorite Añejo Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and añejo winners are all over the map

Jan 19, 2026

G4 High Proof Blanco

G4 High Proof Blanco

54% ABV blanco from G4 delivers the goods at a reasonable price

Dec 31, 2025

Siete Leguas Blanco

Siete Leguas Blanco

Blended batches deliver excellent citrus and pepper notes from this family-owned brand

Dec 23, 2025

El Bandido Yankee Blanco

El Bandido Yankee Blanco

Oxygenation removes the burn but keeps the flavor in this blanco tequila

Dec 23, 2025

Authentico Blanco

Authentico Blanco

Clean, organic blanco made at a highly sustainable distillery and offered at a good price

Dec 22, 2025

AsomBroso Silver Eros

AsomBroso Silver Eros

Additive-free blanco with intriguing bottle delivers slightly herbal approachability

Dec 22, 2025

Elevación 1250 Blanco Rosa

Elevación 1250 Blanco Rosa

Lightly aged in wine barrels, this rosa maintains agave character with added floral notes

Dec 21, 2025

LALO High-Proof Blanco (2025 edition)

LALO High-Proof Blanco (2025 edition)

Crisp, agave-forward offering gives a lot of flavor and is a fan favorite

Dec 21, 2025

TC Craft Reposado

TC Craft Reposado

Reposado made entirely by women offers easy drinking profile at a good price

Dec 20, 2025

How to Read a Tequila Bottle

How to Read a Tequila Bottle

You can learn a lot from the fine print on the label of your favorite tequila

Dec 12, 2025