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Oliver Buchannon
Jay Baer

Co-founder and Editor of The Tequila Report. Co-founder of Slingshot: the craft tequila chamber of commerce.


How to Read a Tequila Bottle

How to Read a Tequila Bottle

You can learn a lot from the fine print on the label of your favorite tequila

Dec 12, 2025

The Best Selling Tequila Brands in the United States 2005-2024

The Best Selling Tequila Brands in the United States 2005-2024

Oh how the mighty have fallen (and risen)

Dec 9, 2025

How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

How Mexico's First Olympic Gold Medal Inspired a Famous Tequila Brand

One of the most unexpected "where did the name come from" stories in the history of tequila brands

Dec 9, 2025

The Margarita is the World's #1 Cocktail

The Margarita is the World's #1 Cocktail

New research and analysis from Bacardi suggest that tequila is playing a huge role in the global bar scene

Dec 8, 2025

RESEARCH: Which Countries Drink the Most Tequila?

RESEARCH: Which Countries Drink the Most Tequila?

Mexico and The United States, obviously. But you may be surprised at what comes next on the list of top tequila-consuming nations.

Dec 8, 2025

Your 10 Favorite New Tequila Brands

Your 10 Favorite New Tequila Brands

The 2026 Tequila Report Readers' Choice Awards are here, and more than 1,000 tequila fans picked their top emerging tequila makers

Nov 29, 2025

Your 10 Favorite High-Proof Blanco Tequilas

Your 10 Favorite High-Proof Blanco Tequilas

2026 may be the year of the high-proof blanco tequila, and Tequila Report Readers' Choice Awards spotlight the very best available today

Nov 29, 2025

Your 10 Favorite Reposado Tequilas

Your 10 Favorite Reposado Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and reposado is always the most interesting results

Nov 29, 2025

Your 10 Favorite Blanco Tequilas

Your 10 Favorite Blanco Tequilas

The 2026 Tequila Report Readers' Choice Awards are here, and there are some surprises in the blanco category

Nov 18, 2025

Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

Why Do So Many Tequila Distilleries Use Bourbon and Whiskey Barrels?

A synergistic marriage between two distinct spirits cultures

Nov 12, 2025

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