Jay Baer

Co-founder and Editor of The Tequila Report. Co-founder of Slingshot: the craft tequila chamber of commerce.

Read this author’s articles and reviews on The Tequila Report

Flecha Azul Blanco

Is This Celeb-Backed Tequila Worth the Hype and the Price?

Apr 13, 2026

28 Tequilas 100% Crushed by Tahona

The stone wheel is slow, inefficient, and makes some of the best tequila

Apr 13, 2026

35 Fastest-Growing Tequila Brands in Stores Right Now

The fastest-growing tequilas in America are either cheap or craft.

Apr 13, 2026

Why Does This Tequila Take Six Times Longer to Distill?

Master distiller Alberto Herrera explains why altitude, patience, and stainless steel make his tequila impossible to replicate.

Apr 13, 2026

WIN Tequila, a Camera, and More to Celebrate Sol Hour

León Y Sol is bringing Tequila Report readers an incredible prize pack, and a killer cocktail recipe too

Apr 13, 2026

Stop Tasting. Start Smelling: Lessons from Mijenta and Tequila’s Greatest Nose

Why your mouth might be lying when your nose is telling the truth

Mar 30, 2026

Like a Kid in a Candy Store: INSIDE a Massively Curated Tequila Event

Discover how Goodjuice is blending consumer and professional tequila education and entertainment

Mar 30, 2026

Teremana Blanco

The Rock's Tequila Sells Millions. Here's How It Actually Tastes.

Mar 30, 2026

Is Fermentation Responsible for Most of Tequila's Flavor?

Why the magic of fermentation is the most under-discussed element of tequila brand differentiation

Mar 26, 2026

Agavos Awards Finds the Best in Agave Spirits

Second-annual agave spirits competition expands and improves

Mar 17, 2026

9 Things Most People Don't Know About Tequila (But Should)

The Tequila Report reviews team clears up myths and legends about tequila and how it's made

Mar 17, 2026

Why Authentico Uses 100-Year-Old Equipment for its Modern Organic Tequila

A rare example of a tequila brand that refuses to decouple its growth from its original values

Mar 17, 2026

How Alma del Jaguar is Clawing Back Authenticity in Tequila

More Than a Spirit: Inside Alma del Jaguar’s Mission to Save Mexico’s Big Cat

Feb 27, 2026

How Arte Agave Redefined the Spirits Festival

Inside the quest to replace the ‘drunken warehouse party’ with a true celebration of Mexican culture

Feb 27, 2026

How Craft Tequila Brands Can Compete with Celebrity Notoriety (RESEARCH)

New research underscores the importance of tequila brands becoming their own media companies

Feb 27, 2026

It’s Not a Cactus: 9 Things You Didn't Know About Blue Weber Agave

The plant that makes tequila is full of surprises

Feb 27, 2026

Siete Leguas Blanco 47

Still-strength blanco from the legendary Gonzalez family turns up the intensity and viscosity a few notches

Feb 27, 2026

The Soul of the Soil: Tequila Ocho Expands with Passion and Purpose

Expanding terroir, and a distillery homecoming. Big things happening at venerated brand Tequila Ocho

Feb 17, 2026

75 Winning Blanco Tequilas Under $50

So many good blanco tequilas available without having to break the bank

Feb 17, 2026

RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Differentiation is not optional, but HOW can brands actually set themselves apart?

Feb 17, 2026

A Day in the Life of the Siete Leguas Mules

Why tahonas and mules are the original tequila power couple

Feb 17, 2026

RESEARCH: How Did Tequila Get So Expensive?

Tequila has become an expensive hobby. Is it too expensive? Research from the Tequila Report investigates.

Feb 17, 2026

The Alchemists of Los Altos: Inside Tierra de Ensueño’s 'Dream Team'

An unusual tequila with an even more rare organizational chart

Feb 3, 2026

44 Great Tequilas for Bourbon & Whiskey Drinkers

Lots of people from the world of whiskey are trying tequila. Here's where they should go first.

Feb 3, 2026

Celebrate Agave Spirits and Mexican Culture at Sabor y Cultura

The event series brings agave spirits, food, and music together in a delightful combination!

Feb 2, 2026