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Six Tequila Trends in 2026

Our 29-page research report on the tequila industry.

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How Craft Tequila Brands Can Compete with Celebrity Notoriety (RESEARCH)

Feb 27, 2026

How Craft Tequila Brands Can Compete with Celebrity Notoriety (RESEARCH)

New research underscores the importance of tequila brands becoming their own media companies

Jay Baer
Jay Baer
RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Feb 17, 2026

RESEARCH: Why Tequila Brands Must DO Something Different to Survive

Differentiation is not optional, but HOW can brands actually set themselves apart?

Jay Baer
Jay Baer
RESEARCH: How Did Tequila Get So Expensive?

Feb 17, 2026

RESEARCH: How Did Tequila Get So Expensive?

Tequila has become an expensive hobby. Is it too expensive? Research from the Tequila Report investigates.

Jay Baer
Jay Baer
RESEARCH: Big Tequila is Down and Craft Tequila is Up

Feb 2, 2026

RESEARCH: Big Tequila is Down and Craft Tequila is Up

Tequila overall is faring a lot worse than craft tequila

Jay Baer
Jay Baer
RESEARCH: Which Countries Drink the Most Tequila?

Dec 8, 2025

RESEARCH: Which Countries Drink the Most Tequila?

Mexico and The United States, obviously. But you may be surprised at what comes next on the list of top tequila-consuming nations.

Jay Baer
Jay Baer

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