Milagro Silver

Do you remember your early days of drinking tequila?

The tall, slender bottle of Leyenda del Milagro, or what we simply called Milagro, takes me right back to my Y2K era.

I worked as a server in a Mexican cantina, and we bought Milagro by the case. At one point, I remember our owner having what seemed like all the Milagro in the state.

Milagro was the tequila in our bar’s Kickass Margarita, a long-running house special served in a 17-ounce glass boot. The name said it all. It stayed on the menu for what felt like years. It’s no longer a special, but thinking about it brings back a lot of nostalgia.

Whenever I heard “shots” yelled across the bar, Milagro was the bartender’s choice. And plenty was poured. It wasn’t something people came in to sip; it was the tequila they ordered as a shot. It was a great value then, and it’s still a good value today.

I wasn’t drinking alcohol during those early years at the restaurant, but this bottle was part of my introduction to working with tequila.

Years later, when I began drinking in my thirties, Milagro was naturally my first choice. I hadn’t yet learned to appreciate tequila beyond a chilled shot, and that’s exactly how I drank it.

There’s a personal story behind that recognizable bottle, too.

Milagro was founded in 1998 by college friends Daniel “Danny” Schneeweiss and Moisés “Moy” Guindi. They wanted a tequila that reflected the art, creativity, and modern México City they knew. Danny came from a family in the glass business, a fitting connection to a brand whose bottle I still remember so clearly.

The brand eventually changed hands. William Grant & Sons purchased a 30% stake in 2006 and completed the acquisition in 2011. The founders’ story remains part of Milagro’s history, though they no longer own the brand.

Today, I’m coming back to this familiar bottle with a different palate and giving it a proper review. Here’s what I found.

Aroma: I picked up a noticeable alcohol aroma with a slight solvent-like, plasticky note, along with some agave. Underneath, I found citrus, honeysuckle, and a doughy note.

Flavor: Peppery, with noticeable alcohol warmth. It came across more assertively than I prefer.

Finish: Short, with pepper and alcohol lingering briefly.

Milagro feels a bit more assertive to me now, but the way I drank tequila in the Y2K era isn’t how I drink it today. For my palate, it’s better suited to a chilled shot or a cocktail than to sipping neat. At its price, I can still see a place for it.

I’ve had tequilas whose aromas put me off before the cocktail even made it out of the shaker. This wasn’t one of them. I might reach for other tequilas at a similar price first, but I do believe Milagro has earned its place on the shelf.

This bottle will always bring back memories of my early years behind the bar. My palate has simply changed since then.

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