Corazón de Agave has an interesting history dating back to 1896, when Don Celso Plascencia reportedly dreamed of his family someday owning their own agave fields and producing tequila.
About 100 years later, his grandson Raúl helped make that dream a reality, launching Corazón in 1998.
Today, the brand is owned by Sazerac, the same company behind Buffalo Trace. It’s produced at Casa San Matías (NOM 1103) in the Highlands of Jalisco, whose history dates back to 1886.
Corazón reportedly uses brick ovens, roller mills, open fermentation in stainless steel tanks, and pot still distillation. Those are production methods I generally like, but I wish they disclosed them on the bottle.
Aroma: Very light nose. A little cooked agave, orange citrus, some pepper, and quite a bit of alcohol. Not a whole lot going on here.
Flavor: Very little cooked agave. I get some orange citrus, but there’s a lot of acidity and a strange, off-putting flavor that I can’t quite identify. There’s a little sweetness toward the finish, but it doesn’t remind me of natural agave sweetness.
Finish: The acidity hangs around, along with that unusual sweetness and an unpleasant aftertaste.
I originally tasted this tequila on a United Airlines flight and gave it a 65 on Agave Matchmaker. I wanted to give it another chance at home at room temperature, but unfortunately, my opinion hasn’t changed.
This Corazón blanco is fairly bland, overly acidic, and has a flavor that just doesn’t work for me. Considering the production methods they claim to use, I expected more. This isn’t a blanco I’d personally reach for.
NOM | 1103 |
|---|---|
Agave | Jalisco (Los Altos) |
Cooking | Stone or brick ovens |
Extraction | Roller mill |
Water | Deep well water |
Fermentation | Open-air stainless steel tanks |
Still | Stainless steel pot |
Age | — |
ABV | 40% |
Tequila Report Score: 70
70 points out of 100 (3.5 out of 5 points)
Price $26.99
More from Corazón: All of our Corazón coverage, including reviews, lists, scores, and more.


